Grasse, world capital of perfume
Situated 12 kilometres north of Cannes, between the Mediterranean and the Southern Alps, the town of Grasse is a veritable cradle of scents. Its mild, favourable climate has also meant that precious, fragile raw materials have long been preserved, sometimes from very far away.
A true little paradise for the kings of France during that time, Grasse witnessed the development of its local craftsmanship, particularly through oil mills, tanneries, and soap factories. This fine savoir-faire and unparalleled expertise were recognized across regions and eras.
Thanks to optimal environmental conditions for the growth of certain plants, like the famous Rose de Grasse and Jasmine, this charming French town has witnessed the evolution and takeoff of its perfume industry. It has become the global capital of perfume today.