{"id":926069,"date":"2026-03-20T12:07:54","date_gmt":"2026-03-20T11:07:54","guid":{"rendered":"https:\/\/studiodesparfums-paris.fr\/?p=926069"},"modified":"2026-03-27T12:45:42","modified_gmt":"2026-03-27T11:45:42","slug":"partnership-with-amazon-aws","status":"publish","type":"post","link":"https:\/\/studiodesparfums-paris.fr\/en_us\/partnership-with-amazon-aws\/","title":{"rendered":"Partnership with Amazon AWS"},"content":{"rendered":"
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On the occasion of the 2025<\/strong> Cannes Lions International Festival of Creativity<\/strong>, a global event celebrating creativity and communication, Le Studio des Parfums Paris announces a collaboration with AWS Amazon centered on their artificial intelligence platform, NOVA-Sonic.<\/p>


This partnership, which emerged from a call for expertise, underscores Le Studio des Parfums Paris\u2019s technological expertise in applying AI to the field of perfumery.<\/p>


Le Studio des Parfums is pleased to announce the first public AI assistant for perfumery: LYLO. This olfactory creation tool allows anyone to design a custom fragrance, guided by specialized AI that simplifies the understanding of over 1,200 raw materials and adapts the formula to the user\u2019s preferences (floral, woody, spicy, etc.). This tool is designed to be multilingual and accessible remotely. Two versions are available: one for individuals (featuring a home creation kit) and one for professionals with a selection of 1,200 raw materials.

Patrice Dana, co-founder of Studio Des Parfums and an AI pioneer since 2001, embodies this ambition: he will represent Studio Des Parfums Paris and share his vision of perfumery for the third millennium at the Amazon AWS booth in Cannes.<\/p>

The demonstration of Amazon AWS\u2019s NOVA-Sonic AI is inspired by the \u201cLYLO\u201d program developed by our creative studio, offering everyone a bespoke perfume-creation experience during Cannes Lions. \u201cLYLO\u201d was designed to support the perfumer\u2019s creative process without replacing it, and is now available in both French and English, with more than 10 languages coming soon.<\/p>

Le Studio des Parfums, located in the heart of the Marais district at 21 Rue des \u00c9couffes in Paris, has been offering bespoke workshops and remote creation kits for nearly 20 years, cementing its role as a major player in modern perfumery. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On the occasion of the 2025 Cannes Lions International Festival of Creativity, a global event celebrating creativity and communication, Le Studio des Parfums Paris announces a collaboration with AWS Amazon centered on their artificial intelligence platform, NOVA-Sonic. This partnership, which emerged from a call for expertise, underscores Le Studio des Parfums Paris\u2019s technological expertise in […]<\/p>\n","protected":false},"author":18605,"featured_media":878150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Partnership with Amazon AWS - Le Studio des Parfums","_seopress_titles_desc":"Le Studio des Parfums Paris participated in the 2025 Cannes Lions International Festival of Creativity, a global event celebrating creativity and communication.","_seopress_robots_index":"yes","footnotes":""},"categories":[267],"tags":[],"class_list":["post-926069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perfume-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/posts\/926069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/users\/18605"}],"replies":[{"embeddable":true,"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/comments?post=926069"}],"version-history":[{"count":5,"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/posts\/926069\/revisions"}],"predecessor-version":[{"id":929054,"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/posts\/926069\/revisions\/929054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/media\/878150"}],"wp:attachment":[{"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/media?parent=926069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/categories?post=926069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiodesparfums-paris.fr\/en_us\/wp-json\/wp\/v2\/tags?post=926069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}