On the occasion of Cannes Lions International Festival of Creativity 2025, a global event celebrating creativity and communication, Le Studio des Parfums Paris announces a collaboration with AWS Amazon around its artificial intelligence platform, NOVA-Sonic.
This partnership, born from a call for expertise, highlights the technological know-how of Le Studio des Parfums Paris in applying artificial intelligence to the field of perfumery.
Le Studio des Parfums is pleased to announce the launch of the first AI assistant for consumers in the perfume industry: LYLO. This olfactory creation tool allows anyone to design a custom perfume, guided by a specialized AI that simplifies the understanding of over 1,200 raw materials and adapts the formula to the user's preferences (floral, woody, spicy, etc.). This tool is designed to be multilingual and accessible remotely. Two versions are available: one for individuals (including an at-home creation kit) and another for professionals, with a selection of 1,200 raw materials.
Patrice Dana, co-founder of Studio Des Parfums and a pioneer in artificial intelligence since 2001, embodies this ambition: he will represent Studio Des Parfums Paris and share his vision for perfumery in the third millennium at the Amazon AWS booth in Cannes.
The demonstration of Amazon AWS's NOVA-Sonic AI is inspired by the «LYLO» program developed by our creative studio, which allowed everyone to experience creating a custom perfume at the Cannes Lions festival. Designed to assist the perfumer's creative process without replacing it, «LYLO» is now available in French and English, and will soon be offered in over 10 languages.
Le Studio des Parfums, located in the heart of the Marais district at 21 rue des Écouffes in Paris, has been offering custom workshops and remote creation kits for nearly 20 years, establishing itself as a major player in modern perfumery.
